Case Study: Jubilee Diamond boosts organic traffic by 56% with Primal SEO

Jubilee Diamond boosts organic traffic 56% with Primal

The customer, Jubilee Diamond, faced significant SEO challenges including slow site speed due to large image files, duplicate content from parameterised URLs, and inefficient crawl budget management. These technical issues prevented the company from ranking on Google's first page, restricting its organic traffic growth. The vendor, Primal, identified these problems through a detailed SEO audit.

Primal implemented a tailored SEO strategy that included technical fixes like image compression, canonical tags, and URL restructuring. This was combined with server-side enhancements, keyword research, and an improved internal linking structure. As a result, Jubilee Diamond saw a remarkable improvement, ranking #1 for major head keywords with 93% of target terms on the first page. Primal's solution led to a 56% increase in organic traffic and a 119% increase in search visibility.

Jubilee Diamond