Case Study: Japanese Sports Fashion Brand achieves 120.2% revenue growth with Primal

Japanese Sports Fashion Brand boosts revenue 120.2% in 3 months with Primal

Primal was engaged by a Japanese sports fashion brand to address the challenge of increasing revenue growth across Singapore and Thailand without using discounts or promotions. The brand aimed to attract new customers beyond its loyal base and shift its market positioning from a sports brand to a fashion brand.

Primal implemented a full-funnel paid media strategy utilizing Google Search, Shopping, Display, Discovery, and Performance Max ads. This approach significantly increased online sales, resulting in a 118.4% rise in transactions, a 22.6% improvement in conversion rate, and a 120.2% overall increase in revenue for the SG and TH markets over three months.