Case Study: Huxley achieves 250% higher ROAS with Primal

Huxley increases ROAS by 250% with Primal

Primal helped Huxley, a contemporary beauty brand specializing in premium skincare, overcome a significant challenge. Due to the COVID-19 pandemic, the brand's revenue was severely affected as it was heavily reliant on offline distribution channels.

Primal implemented a digital strategy using Facebook and YouTube Collaborative Ads with a focus on prospecting and a "view content" objective. This approach, which utilized dynamic carousels and leveraged marketplace sales events, significantly boosted visibility and sales on Lazada. The solution executed by Primal resulted in a 250% increase in ROAS and a 10x reduction in CPC compared to the client's past banner campaigns.

Huxley