Case Study: Hooray! increases e-commerce revenue by 95% with Primal

Hooray! boosts e-commerce revenue 95% with Primal

The customer, Hooray!, a milk protein brand, faced challenges in optimizing its e-commerce advertising campaign. The vendor, Primal, was brought in despite limited access to the client's seller centers and the difficulty of marketing a product with a quick expiration date, which complicated ad targeting and performance analysis.

Primal implemented a solution focused on building and nurturing a strong remarketing pool, using "purchases" as the primary conversion event. This strategy by Primal led to a significant measurable impact, including a 95% increase in e-commerce revenue and ROAS increases of 446% on Lazada and 235% on Shopee.

Hooray!