Case Study: Famous Footwear Brand achieves 65% revenue growth with Primal

Famous Footwear Brand boosts revenue 65% with Primal

The customer, a famous footwear brand, aimed to boost sales from its remarketing audience and increase traffic to its official store. Despite high product views and add-to-cart rates, the brand was struggling to meet its target Gross Merchandise Value (GMV). The vendor, Primal, was engaged to address this challenge.

Primal's solution focused on building and maintaining a robust remarketing pool, using "purchases" as the primary conversion event to optimize campaign performance. This strategic approach successfully increased revenue by 65%, units sold by 50.46%, and orders by 48.45%, while also improving the return on ad spend.