Case Study: Famous Department Store achieves 47% more purchases with Primal

Famous Department Store increases purchases by 47% with Primal

The customer, a famous department store, sought to increase online sales for specific products via TikTok Shop but faced challenges with low sales volume and a high cost per acquisition (CPA) in the previous quarter. Their goal was to improve their return on ad spend (ROAS) while keeping CPA low. The vendor, Primal, was engaged to address this challenge.

Primal developed a strategy focused on top-selling products and allocated the budget across Video Shopping Ads, Lifestyle Shopping Ads, and Product Shopping Ads. Using Gross Revenue to stabilize conversions, they made real-time adjustments to optimize performance. This approach resulted in a 47% increase in purchases, a 22% increase in checkouts, and a 2.6x increase in conversions for the customer.