Case Study: a classic American fashion brand increases purchases by 2.5x with Primal

Classic American Fashion Brand boosts purchases 2.5x with Primal

Primal helped a classic American fashion brand that was facing rising costs per purchase. Their traditional digital campaigns, which used broad prospecting audiences, were attracting lower-quality traffic with little intent to buy, leading to wasted ad spend and poor returns.

The solution implemented by Primal was to build a new, high-intent remarketing audience from users who had previously engaged with the brand's Collection ads. This audience was then targeted with new campaigns using the same high-performing ad format. As a result, Primal achieved a 2.5x increase in purchases and a 64% decrease in cost per purchase.