Case Study: CC Double O achieves 87x ROAS with Primal

CC Double O boosts ROAS 87x with Primal

CC Double O, a leading brand within the Jaspal Group, sought to significantly boost its ecommerce performance during the Lunar New Year period. Their challenge was to optimize Facebook campaigns for measurable conversions by refining targeting strategies and campaign structure to outperform the previous year's results. They partnered with the digital marketing agency Primal to tackle this objective.

Primal addressed the challenge by conducting a thorough analysis of past campaign data to refine their strategy. They structured campaigns by gender for precise targeting, utilized Facebook's In-Market audience, and introduced A/B testing on creatives. This data-driven approach, combined with a comprehensive campaign framework for budget allocation, guided audiences through the conversion journey. Primal's strategy delivered remarkable results, including an 87x increase in ROAS and an 86% decrease in CPA.

CC Double O