Case Study: Birdies BKK increases bookings by 62% with Primal

Birdies BKK increases bookings by 62% with Primal

Birdies BKK, a restaurant featuring a produce-led menu and "fancy fried chicken," was struggling with a low confirmed booking rate despite its investment in Google SEM advertising. Primal identified that this channel was ineffective for reaching potential customers early in their booking journey and recommended a more targeted strategy to improve engagement and conversion rates.

Primal implemented a new strategy centered on Facebook Ads, leveraging its advanced audience segmentation and interest-based targeting to reach high-intent users. Through continuous creative optimization and A/B testing, the campaign successfully increased confirmed bookings by 62% while decreasing the cost per acquisition by 40%.

Birdies BKK