Case Study: Be Healthy Forever achieves 2.2x purchases and 63.2% ROAS increase with Primal

Be Healthy Forever increases purchases 2.2x with Primal

Be Healthy Forever, a provider of personalized online workout programs and nutrition coaching in Bangkok, sought to boost revenue from its online diet supplement sales. The challenge was strict digital advertising restrictions that limited promotional activities, especially during key sales periods. Primal was engaged to develop a strategic approach to overcome these hurdles.

Primal implemented a full-funnel marketing strategy with campaigns focused on content views, add-to-cart actions, and purchases. To address creative limitations, they introduced dynamic ads and launched two distinct add-to-cart campaigns for new and custom audiences. This solution drove significant results: an 81% increase in add-to-cart actions, a 2.2x increase in purchases, and a 63.2% increase in ROAS for the customer.

Be Healthy Forever