Primal
86 Case Studies
A Primal Case Study
Primal helped an antifungal medication brand overcome a significant challenge posed by FDA regulations that limited its ability to use standard content optimization for SEO. These medical product restrictions made crafting a successful campaign particularly difficult, requiring an innovative approach to navigate the constraints.
The solution implemented by Primal focused on a comprehensive technical SEO strategy to enhance the website's crawlability and indexability. This technical groundwork, executed before any content was added, led to a 79.57% increase in new users and a 79.95% rise in organic traffic within just three months, while also achieving a 100% success rate for target keywords ranked on the first page of search results.