Case Study: a property technology startup in Bangkok achieves 101.9% CONV increase with Primal

a property technology startup boosts CONV by 101.9% with Primal

Primal helped a property technology startup in Bangkok overcome the challenge of generating high-quality leads at scale for its various property developments. The client needed a tailored advertising approach for each project to keep the cost per lead under 800 baht without compromising on lead quality.

Primal implemented a segmented advertising strategy, creating custom campaigns for each development and tracking key metrics. By optimizing performance, they identified top-performing ad sets and recommended strategic budget reallocations. This solution led to a 101.9% increase in conversions, a 43.9% decrease in cost per lead, and a 17.5% increase in click-through rate, all while staying within the client's budget.