Case Study: a life insurance service boosts revenue by 65.75% YoY with Primal

a life insurance service boosts revenue by 65.75% YoY with Primal

The customer, a life insurance service, faced the challenge of meeting high sales targets while also struggling with significant UTM tracking issues that made measuring campaign success difficult. They partnered with the vendor Primal to increase sales and improve their marketing analysis.

Primal implemented a strategy that involved careful budget redistribution, a reorganization of campaigns by product brand, and comprehensive updates to Responsive Search Ads and landing pages. This significantly improved the Quality Score and customer journey. As a result, Primal helped the client achieve a 65.75% increase in revenue year-over-year, a 354% increase in Facebook revenue, and a 93.4% increase in Google revenue.