Case Study: a leading sports clothing company achieves 266% higher reach with Primal

a leading sports clothing company boosts reach 266% in 6 months with Primal

The client, a leading sports clothing company, was losing market share to other major sporting goods brands across seven Southeast Asian countries. They engaged Primal with the goal of driving positive growth across three key conversion paths: Lazada, Shopee, and their own brand.com website.

Primal implemented a focused Facebook advertising strategy utilizing CPAS campaigns. They conducted extensive A/B testing on creatives and messaging to tailor the approach for each market, employing an always-on awareness campaign alongside focused conversion efforts during mega sales. Primal's solution resulted in a 266% increase in overall reach, a 350% reduction in cost per order, and a massive 2506% increase in ad recall lift over six months.