Case Study: a leading life insurance brand achieves 39x organic conversion growth with Primal SEO

a leading life insurance brand grows organic conversion 39x with Primal

The customer, a leading life insurance brand, faced significant technical SEO challenges that limited its organic search performance. Issues included JavaScript redirects slowing down search engine crawling, numerous 404 errors, and weak on-page optimization. These problems prevented the brand from capturing high-intent traffic, so it engaged Primal to address these crawlability issues.

Primal implemented a comprehensive technical SEO solution. This involved replacing JavaScript redirects with server-side 301 redirects, fixing broken internal links, and optimizing on-page content. The results were substantial, with the client achieving a 39x increase in organic conversion, a 6x growth in search visibility, and a 4.4x increase in organic traffic within three months.