Case Study: BASK improves MAP compliance across 50+ dealers with Priceva

Bask boosts MAP compliance across 50+ dealers with Priceva

BASK, a manufacturer of winter and outdoor clothing and equipment, faced a challenge in maintaining Minimum Advertised Price (MAP) compliance across its network of over 50 dealers. Manual monitoring was inefficient, leading to price dumping and inconsistent pricing that hurt dealer relationships. To solve this, BASK implemented Priceva's automated MAP monitoring service.

Using Priceva, BASK established a systematic process for monitoring over 700 SKUs across 49 websites. The solution from Priceva helped BASK save over ten hours of employee time per month, reduce MAP violations significantly, and identify repeat offenders. This resulted in more consistent pricing conditions across their entire dealer network.

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