Case Study: Char-Broil Quantifies Website Traffic and Shopper Interest with PriceSpider’s Where to Buy Solution

Char-Broil quantifies web traffic with PriceSpider as 58% click through to retailers

Char-Broil, a manufacturer of grills and BBQ products, faced the challenge of quantifying the influence its website had on the customer journey as more consumers began shopping online. The vendor, PriceSpider, provided its Where to Buy solution to help Char-Broil understand its online shoppers and measure this web attribution.

PriceSpider implemented a customized Where to Buy tool that matched Char-Broil's branding and displayed local and online sellers side-by-side. The results provided valuable behavioral insights, revealing that 58% of users who clicked the tool showed purchasing intent by proceeding to a retailer. This allowed Char-Broil to finally quantify the role its website plays in driving sales.

Char-Broil