Case Study: Char-Broil quantifies its website's influence and drives 58% purchase intent with PriceSpider Where-To-Buy

Char-Broil - Customer Case Study

Char-Broil needed to better understand how its website influenced buying decisions as most grills were sold in-store. Char-Broil engaged PriceSpider and its Where‑To‑Buy (WTB) tool to quantify online shopper behavior and the role of Char‑Broil.com in the customer journey.

PriceSpider implemented a branded WTB experience that displayed local and online sellers side‑by‑side with stock availability and tracking in place. Within two months Char‑Broil saw measurable impact: 58% of consumers who clicked Where‑to‑Buy showed purchasing interest by clicking a “Buy” button that led to a retailer, improving site attribution and enabling Char‑Broil to track impressions, click‑throughs, CTR, sales and conversion rates.

Char-Broil

Matt Weiss

E-Commerce Manager