Case Study: Mastertools increases revenue and lowers marketing spend with PriceShape

How Mastertools has increased their revenue while decreasing their marketing spend through PriceShape data

The customer, Mastertools, a large online provider of professional tools in the Netherlands, was dissatisfied with their previous pricing tool, which failed to provide data-based decisions and led to unnecessarily low prices. Their challenge was to transition from gut-feel decisions to a data-driven approach for purchasing and pricing in a highly competitive market. They turned to PriceShape for a solution.

By implementing PriceShape's data platform, Mastertools gained comprehensive competitor insights, enabling them to make unified, informed decisions across marketing, e-commerce, and category management. The solution from PriceShape allowed for intelligent purchasing and dynamic pricing. The results were significant: a €2,000 daily reduction in marketing spend alongside a 6% increase in annual turnover, achieved by optimally allocating their budget to the most competitive and profitable products.

Mastertools

Richard Korthuis

E-commerce Manager