Case Study: GearFreak increases revenue and margins with PriceShape

How GearFreak has increased their revenue through pricing and the use of PriceShape data

GearFreak, an online retailer of outdoor and hunting gear, faced challenges in responding to a fast-changing market and managing slow-moving inventory. They lacked the tools to effectively monitor competitor pricing and market trends, which led to them often pricing products higher than their competitors. To address this, they partnered with PriceShape to gain better pricing intelligence and inventory insights.

By implementing PriceShape's data and pricing tools, GearFreak was able to strategically adjust prices, both lowering them to stay competitive and raising them to increase margins on non-price-sensitive products. The solution automated price adjustments and provided data used across marketing, procurement, and e-commerce departments. As a result, GearFreak increased its revenue, grew its Swedish market by 300% with the help of partner Novicell, and significantly improved the efficiency of its marketing spend and inventory management. PriceShape became an indispensable tool for their daily operations.

GearFreak

Kristian Juel Rasmussen

Co-founder