Case Study: Bobo Online boosts ROAS, conversion, and profit with PriceShape

Boboonline - Customer Case Study

Boboonline, an online furniture retailer operating in the Nordic region, sought to optimize its Google Ads spending and remain price competitive. Their goal was to bid more on products where they had the best market price and less on those where they were less competitive, all while managing a large and complex catalog of 25,000 items. This led them to seek a solution from the vendor PriceShape.

PriceShape provided a user-friendly platform that delivered competitive pricing insights and enabled automated pricing strategies. The solution allowed Boboonline to connect thousands of products to dynamic pricing rules, making over 15,000 automatic price changes monthly. The integration with Google Ads grew their advertising account without decreasing ROAS, improving their conversion rate by 5% and increasing the number of items where they were best or equal on price by 70%. PriceShape's data also empowered them to negotiate better costs with suppliers.

Boboonline

Nicolai Østergaard

Chief Executive Officer