Case Study: TELEMART.UA increases graphics card profit with Pricer24

Increasing Profit in the Graphics Card Category on the TELEMART.UA Online Store

TELEMART.UA, a top-50 Ukrainian online store for computer components, faced a major challenge during a cryptocurrency-driven surge in demand for graphics cards. The market became highly volatile, with rapid sell-outs and price spikes. They needed to quickly identify shortage segments, track competitor and distributor availability in real-time, and adjust their pricing strategy to capitalize on the high season. To address this, they turned to the Pricer24 platform for advanced market analytics and data parsing.

Pricer24 implemented a solution involving custom reports that segmented the market by chipset, memory, and other technical specs. This provided TELEMART.UA with critical data on pricing, competitor stock, and distributor offerings. The insights enabled them to procure high-demand graphics cards early and adjust prices effectively. As a result, TELEMART.UA achieved a 30% increase in sales and a 25% growth in profit for high-demand items, securing a significant competitive advantage.

TELEMART.UA

Mikhailo

Category Manager