Case Study: MSI improves market presence and price positioning with Pricer24

How To Improve Market Presence and Price Positioning For a Brand. MSI and Pricer24 Case Study

MSI, a Taiwanese technology brand, faced significant challenges in monitoring its market presence and price positioning across numerous Ukrainian online retail partners. Manually tracking product availability and preventing price dumping was extremely time-consuming, taking managers over 50 hours per month, and left them vulnerable to lost sales and margin erosion. To overcome this, they turned to the vendor Pricer24 for an automated solution.

Pricer24 implemented a service to automatically collect data on MSI's 500+ SKUs from 20 partner websites seven times daily. The solution provided vital reports on assortment analysis, price comparison, and price history. This allowed MSI to identify and address problems proactively. The results saved each manager over 50 hours monthly, drastically reduced decision-making time, and enabled the team to focus on strategy while Pricer24 handled the data monitoring.

MSI

Vadim

Category Manager