Case Study: KTC boosts sales and speeds pricing decisions with Pricer24

How Pricing Optimization Helped KTC Increase Sales

KTC, a Ukrainian retailer of computer and digital technology, faced significant challenges in the highly competitive electronics market. They needed to spend less time on daily price analysis, quickly update their website prices, and detect MSRP violations by competitors. To address this, they turned to the vendor Pricer24 and its platform for market monitoring and competitive analysis.

Pricer24 implemented its solution by mapping KTC's 10,000 SKUs against 13 competitors and setting up automated data collection seven times a day. This provided KTC with real-time, comprehensive analytics on pricing and competitor violations. The results were substantial: decision-making on pricing sped up from days to hours, the website conversion rate increased by 5%, and the share of sales to new customers grew by 11%.

KTC