Case Study: TP-Link maintains market leadership in Ukraine with Pricer24

How Pricer24 Helps TP-Link Maintain Market Leadership in Ukraine

TP-Link, the world's largest SOHO networking equipment provider, faced challenges in maintaining its price positioning and market share in Ukraine. They needed a tool to automate the collection of pricing and product availability data from numerous online partners and competitors, which was previously inaccurate and time-consuming to manage. To address this, they turned to the vendor Pricer24 for its market analytics and price monitoring services.

Pricer24 implemented a solution that automated data collection across 24 online stores, tracking TP-Link and competitor product prices, availability, and promotions. This provided the team with dynamic, customizable reports for price comparison, assortment analysis, and competitive intelligence. The results included ensuring fair conditions for all partners and a significant reduction in the time managers spent on data collection. TP-Link praised Pricer24 for its user-friendly platform and data-driven insights that allowed them to react to the market effectively.

TP-Link

Anna Rostotska

E-commerce Channel Manager