Case Study: Soriana achieves scalable high-speed shelf label updates and two-way communication with Pricer

Soriana expands to 150+ stores with Pricer

Soriana, Mexico's second largest food retail chain, was already convinced of the benefits of electronic shelf labeling but needed a superior system. Their challenge was finding a solution from a vendor that offered high-speed updates and two-way communication within a scalable framework, as their existing system in 100 stores was insufficient. They turned to Pricer for a better ESL solution.

Pricer implemented its Continuum range of ESL labels for Soriana. Following a successful trial, the retailer began a major deployment with Pricer in 2009. The results were significant, leading Soriana to install close to 2 million labels across more than 150 stores. The success of the solution prompted Soriana to announce plans for an additional 150 store installations with Pricer.

Soriana