Case Study: SOK achieves store efficiency and reduced manual work with Pricer ESL solution

SOK equips 415 stores with Pricer ESLs to cut manual work

SOK, a customer-owned cooperative, sought to modernize its retail operations by eliminating the inefficiencies and errors associated with traditional paper price labels. The challenge, intensified by the COVID-19 pandemic, involved high price volatility and a need to reduce manual labor for staff. To address this, SOK partnered with the vendor Pricer to implement a scalable Electronic Shelf Label (ESL) platform, including the Pricer SmartTAG Power+ and Pricer Plaza software.

The solution from Pricer automated price updates and was integrated into key tasks like pick-by-light for order fulfillment and replenish-by-light for stocking shelves. This collaboration resulted in the installation of 6 million ESLs across 415 stores, handling over 100 million price updates. The results transformed store efficiency, freed employees for customer-facing roles, and significantly improved the employee experience through reduced monotonous work. Pricer's technology provided a foundation for SOK's future growth and innovation.

SOK