Case Study: REWE Kesper + Rode OHG achieves synchronized shelf and checkout prices with Pricer ESLs

REWE Kesper + Rode OHG synchronizes 8,500 shelf labels with Pricer

REWE Kesper + Rode OHG, a supermarket in Germany, faced a recurring challenge where the prices on their shelves were not synchronized with their point-of-sale (POS) system after weekly updates, leading to customer dissatisfaction and a high error rate. They partnered with vendor Pricer to implement its electronic shelf labeling (ESL) solution to eliminate this issue.

Pricer's ESL system wirelessly updates prices from the central database directly to the shelf labels, ensuring complete synchronization with the POS. This solution saved time, eliminated manual errors, and improved customer satisfaction. Additionally, the system provided benefits in stock management by monitoring inventory. The supermarket was so satisfied that it upgraded to Pricer's second-generation graphical labels during a later renovation.

REWE Kesper + Rode OHG