Case Study: L'Entrepôt du Bricolage boosts productivity with Pricer ESL geolocation

L'Entrepôt du Bricolage cuts product-finding time from 50 seconds to under 5 with Pricer

L'Entrepôt du Bricolage, a French DIY retailer, faced the challenge of maintaining its high standard of customer service while optimizing internal store operations. They sought to free their sales staff from repetitive, time-consuming tasks like price changes and product location searches to allow them to focus entirely on customer interaction. To address this, the company partnered with vendor Pricer to implement their optical wireless communication-based electronic shelf label (ESL) system.

Pricer implemented its ESL system, which utilizes Instant Flash technology for reliable communication and product geolocation. The solution enabled a dramatic reduction in the time employees spent searching for products, from 50 seconds to under 5 seconds. This boosted productivity significantly, allowing staff to concentrate on high-value tasks and enhancing customer relations. The Pricer system also streamlined logistics, reducing training time for new staff from three weeks to just a few hours.

L'Entrepôt du Bricolage