Case Study: INTERSPORT enhances customer experience with Pricer ESL solutions

Intersport saves one month of working hours per store each year with Pricer

Intersport, a sporting goods retailer in Greece, faced a significant challenge with inefficient price management. The manual process of updating paper price tags was extremely time-consuming, especially during sales periods, leading to potential pricing errors and lost income. To address this, Intersport partnered with vendor Pricer to implement its Electronic Shelf Label (ESL) system, consisting of SmartTAG HD labels.

The Pricer solution allowed for instant, centralized price updates, synchronizing in-store prices with online offers and competitor campaigns in seconds. This saved an estimated one month of working hours per year per store, allowing employees to focus on customer service. The modern labels also enhanced the customer experience with a "wow factor" and interactive QR codes for product information. Following the successful pilot, Intersport is expanding the Pricer system to more stores and other countries.

Intersport