Case Study: Galeries Lafayette enhances omnichannel retail with Pricer electronic shelf labels

Galeries Lafayette modernizes 280 stores with Pricer's electronic shelf labels

Galeries Lafayette, an upmarket French department store group, faced the omnichannel challenges of modern retail, including the need for real-time price synchronization across its digital and physical channels. To support the digitalization of its new Paris store, the retailer solicited Pricer and its electronic shelf label system, SmartTAG.

Pricer implemented its innovative optical light communication platform to provide reliable, real-time price updates. This solution automated pricing to eliminate human error and ensured price exactitude across all channels, including web, mobile app, and store. The implementation freed employees from tedious tasks, allowing them to focus on providing high-value customer service and advice.

Galeries Lafayette