Case Study: Coop achieves a more connected in-store shopping experience with Pricer

Food passion through digital innovation

Coop, Italy’s largest supermarket chain, wanted to create a more connected, exciting, and sustainable shopping experience in its “Store of the Future” in Bicocca while improving in-store operations and customer engagement. To support this challenge, Coop worked with Pricer, using Pricer’s electronic shelf labels and optical wireless communication platform.

Pricer implemented real-time digital shelf-label functionality for product updates, shelf management, and shopper guidance, including Real-Time Flash, Click & Collect, and Quick Search features. The results included up to 80% better efficiency for store operations, up to 74% faster item picking for Click & Collect, and a more seamless omnichannel experience; the store also became a global reference point for next-generation retail.

Coop