Case Study: Centre E. Leclerc Marignane achieves faster label updates and better in-store service with Pricer ESLs

Electronic Shelf Label Solution for Instant Information and Label Updating

Pricer worked with Centre E. Leclerc Marignane, a large hypermarket near Marseille, France, that wanted to improve customer service and give employees better tools in a busy store environment. The store was looking for a reliable, high-quality digital solution to replace its old radio frequency system and support both shoppers and staff across all departments.

Pricer implemented an electronic shelf label solution with more than 50,000 labels, including SmartTAG HD 200, Freezer HD Labels, and HD Small labels, along with a new smart display system and software tools for staff. The solution enabled instant label updates, stock and promotion displays, and faster shelf operations through PDA scanning, delivering greater flexibility and clear day-to-day benefits for employees while improving the information shown to shoppers.

E.Leclerc MARIGNANE

Ghislain Gomez

Store Manager