Case Study: East of England Co-op achieves £1M annual efficiency savings with Pricer ESLs

East of England Co-Op saves £1M annually with Pricer ESLs

The East of England Co-op faced significant challenges with its manual, paper-based pricing system, which was labor-intensive, prone to errors, and frustrating for both colleagues and customers. To address this, the grocery retailer partnered with vendor Pricer to implement its Electronic Shelf Labels (ESL) platform.

Pricer's solution automated price updates across the Co-op's entire estate, eliminating the manual process and ensuring pricing accuracy. The implementation resulted in targeted annual labor savings of £1,000,000, with 500,000 labels installed across 125 stores. The technology also enabled new efficiencies like Flash-to-Locate for replenishment and provided a foundation for future innovations, creating a paper-free store experience.

East of England Co-Op