Case Study: East of England Co-op elevates the shopper experience with Pricer Avenue

East of England Co-op saves £1M annually with Pricer

The East of England Co-op, a long-established UK grocery retailer, sought to transform the traditional shelf edge into a high-impact communication channel. They partnered with vendor Pricer to pilot its Pricer Avenue™ platform across high-value in-store zones, aiming to elevate the shopper experience beyond their existing electronic shelf label system.

Pricer implemented its modular, battery-free Pricer Avenue™ solution, which creates a "Floating Canvas" by connecting multiple electronic shelf labels to form a larger digital display. This enabled richer brand storytelling and clearer communication of promotions and product information directly at the shelf. The solution from Pricer resulted in a more reliable and visually engaging shopping journey and complemented the retailer's existing ESLs, which had already targeted £1,000,000 in annual savings by creating a paper-free workflow.

East of England Co-Op