Case Study: Defense Commissary Agency achieves real-time pricing accuracy with Pricer

Defense Commissary Agency updates 3.5 million digital tags with Pricer

The Defense Commissary Agency (DeCA), a branch of the U.S. Department of Defense operating over 240 global commissaries, needed to maintain a competitive price image and ensure pricing accuracy for its customers. To address this challenge, DeCA partnered with vendor Pricer for an automatic and dynamic pricing solution.

By implementing Pricer's electronic shelf label system, DeCA gained the ability to update prices across its entire chain in real-time. This solution from Pricer eliminated pricing mistakes and provided the reliability required by the agency. The results included ensuring low prices and accuracy for service members, allowing DeCA to successfully accomplish its mission.

Defense Commissary Agency