Case Study: Cora improves price reactivity and price integrity with Pricer

Cora boosts reactivity across 59 stores with Pricer

The customer, Cora, a supermarket group in France, faced fierce competition from rivals using electronic shelf labels (ESL) for aggressive pricing. To improve its own price reactivity and integrity, Cora sought a new ESL solution and chose to pilot a system from vendor Pricer after a previous attempt with another provider had failed to meet its needs.

Pricer implemented its Continuum HCS and HCW electronic shelf labels, which integrated smoothly with Cora's back-office system. The solution provided staff with improved product information and pricing tools via workstations and WiFi PDAs. As a result, Cora achieved greater efficiency, reduced shrinkage, and significantly improved staff knowledge and reactivity. Following a successful pilot, Pricer equipped all of Cora's hypermarkets in France.

Cora