Case Study: Coop Lombardia achieves a more connected, efficient shopping experience with Pricer

Coop boosts store efficiency by up to 80% with Pricer

The customer, Coop Lombardia, a major Italian supermarket chain, faced the challenge of innovating its brick-and-mortar stores to compete with e-commerce and offer a more connected shopping experience. To achieve this, they partnered with vendor Pricer to implement its electronic shelf labels and optical wireless communication platform for real-time customer interaction and shelf management.

The solution from Pricer included its Real-Time Flash, Click & Collect, and Quick Search functionalities. This resulted in significantly improved operational efficiency, with product positioning tasks becoming 80% more efficient and the time for staff to collect items for orders reduced by up to 74%. Pricer's technology helped Coop create a global reference point for next-generation retail by digitalizing the in-store experience and optimizing management.

Coop