Case Study: Casino Supermarchés achieves better shelf-edge pricing and stock visibility with Pricer electronic shelf labels

Casino Supermarchés installs 7 million labels across 400 stores with Pricer

The supermarket chain Casino was one of the first retailers to implement an electronic shelf labeling solution from vendor Pricer. They initially began with Eldat labels in their hypermarkets and later sought to continue their expansion of the technology.

Together with Pricer, Casino developed a new custom label, the Continuum, featuring their brand's red overlay. The Pricer solution was implemented across nearly all of the group's store formats. This resulted in the installation of over 7 million Pricer labels in nearly 400 stores in France alone.

Casino Supermarchés