Case Study: BHG Group achieves faster, more profitable pricing with Pricen

Taloon & netrauta streamline pricing with ai & automations

BHG Group, a leader in the Nordic home improvement e-commerce sector, faced challenges in its highly competitive and price-sensitive market. The customer's main difficulties included managing an extensive product portfolio, navigating price sensitivity, and transitioning from a slow, semi-manual pricing process to a more agile, data-driven approach. To address this, they partnered with the vendor Pricen.

Pricen implemented its AI-driven pricing automation and optimization solution, integrating it directly with BHG's ERP system. This provided centralized, automated pricing workflows that leveraged real-time data and flexible AI models. The results for BHG were a significant reduction in the time required to reprice products and a substantial increase in profitability, achieved through Pricen's profit optimization algorithms.

BHG Group

Joonas Kauti

Commercial Director