Case Study: Hyvinvoinnin Tavaratalo boosts turnover and profitability with Pricen

improving pricing in health and wellness

Hyvinvoinnin Tavaratalo, a Nordic wellness ecommerce store, faced the challenge of maintaining profitable pricing for its 5000+ wellness products in an extremely competitive market. Their decreasing turnover and EBIT highlighted the need to move away from following market prices unnecessarily and to implement an automated pricing solution, which led them to partner with Pricen.

By implementing Pricen’s price monitoring and market-based pricing automation, the company was able to react faster to market changes and optimize its strategies. This solution delivered significant results for Hyvinvoinnin Tavaratalo, including an €450,000 increase in turnover and a return to positive EBIT in the first year alone, achieving a 7000% ROI for Pricen.

Hyvinvoinnin Tavaratalo

Tomi Kottonen

Founder