Case Study: FAM Brands achieves 10% net profit growth with Pricen AI pricing software

FAM Brands increase profits by 10%

FAM Brands, a global fashion retailer specializing in activewear, faced challenges in optimizing their product lifecycle pricing and managing a large number of SKUs with a small team. This led to a decline in gross margins, prompting them to seek a solution to increase profitability without negatively impacting sales. They turned to Pricen for an AI-driven software solution.

Pricen implemented its AI-driven pricing tool to manage markdown campaigns and optimize product prices for maximum profit. This solution streamlined processes and outsourced complex pricing decisions to the AI. As a result, FAM Brands saw a 10% increase in both gross and net profit, nearly doubling their net profits, while also saving their merchandisers significant time in their daily activities.

FAM Brands

Justin Zarabi

Director New Business Development