Case Study: Wigwam Holidays boosts occupancy and ADR with PriceLabs and eviivo

Wigwam Holidays grows occupancy 10% and ADR 7% with PriceLabs

Wigwam Holidays, a UK-based glamping franchise and outdoor accommodation specialist, initially relied on manual methods for pricing. As the market grew more competitive, they needed more sophisticated tools to make faster, data-driven pricing decisions to stay ahead of trends. They turned to their property management system partner, eviivo, which introduced them to the dynamic pricing solution from PriceLabs.

By implementing PriceLabs, the team gained visibility into daily pricing and could understand how market demand and their settings influenced rates. This allowed them to efficiently optimize pricing at scale across their portfolio. Using PriceLabs alongside the eviivo platform, Wigwam Holidays achieved significant results, including occupancy growth of more than 10% and an average daily rate (ADR) growth of 7%.

Wigwam Holidays