Case Study: Anna Maria Island Beach Rentals achieves higher occupancy and more accurate rate predictions with PriceLabs

Terry Whyte uses PriceLabs for accurate rate predictions ensuring optimal occupancy and maximized revenues

Anna Maria Island Beach Rentals, managed by Terry Whyte, oversees a portfolio of nearly 50 vacation rentals on Florida’s Gulf Coast. The team needed a better way to set prices in a fast-changing, highly competitive short-term rental market, where shrinking booking windows and inaccurate rate assumptions could lead to lost occupancy or missed revenue opportunities. They used PriceLabs’ Dynamic Pricing, Market Dashboards, and Portfolio Analytics to address these challenges.

With PriceLabs, Anna Maria Island Beach Rentals gained data-driven rate recommendations, future pricing visibility, and a health score to quickly spot low-occupancy dates and take action. The solution helped Terry maximize occupancy at the best rates, make accurate rate predictions up to a year in advance, and avoid overpricing that leaves listings empty. According to the case study, PriceLabs positively impacted both occupancy and ADR, giving the business more control and confidence in its pricing strategy.

Anna Maria Island Beach Rentals

Terry Whyte

Property Manager & Owner