Case Study: Sera Stays scales 21 rentals with dynamic pricing from PriceLabs

Stay U-nique runs 21 properties across three cities with PriceLabs

Sera Stays, a short-term rental brand operating 21 properties across three Indian cities, faced challenges with scaling its business. Its initial pricing model was overly basic, relying on static weekday and weekend rates, and its distribution was limited to a single channel. To grow the portfolio and increase revenue, Sera Stays needed a sophisticated dynamic pricing solution and a robust property management system.

The company implemented PriceLabs for dynamic pricing across its entire portfolio, integrating it with the EasyRentIt PMS and channel manager. PriceLabs provided the confidence that prices were responding to real demand signals rather than intuition. While a precise revenue lift was difficult to isolate, Vincent of Sera Stays stated that returning to static pricing was unthinkable at their scale. He emphasized that even a modest revenue increase from PriceLabs has a significant impact on profits due to the fixed cost base of the business.

Stay U-nique