Case Study: SocialTur boosts boutique hotel revenue by 30% with PriceLabs

SocialTur Helped Boutique Hotels Achieve 30% Revenue Growth with PriceLabs

SocialTur, a digital consultancy co-founded by Daniel Polo and David, helps boutique and rural hotels across Spain manage revenue and digital marketing. Before using PriceLabs, SocialTur relied on manual, seasonal pricing that was hard to update quickly as market conditions changed, especially for small hotels with limited staff and little time to manage complex revenue tools.

PriceLabs helped SocialTur automate dynamic pricing, set custom competitor groups by room type, optimize booking windows, and use Report Builder for better decision-making. With PriceLabs, SocialTur improved pricing accuracy, maintained high occupancy in low season, and saw up to a 30% revenue increase at one hotel during the summer, while also saving time through automation of rules like minimum stay and orphan gaps.

SocialTur

Daniel Polo

Co-founder