Case Study: PureStay boosts profitability with PriceLabs dynamic pricing

PureStay increases profitability through accurate, data-driven pricing strategies

PureStay, a UK-based serviced accommodation provider and property manager, was struggling with manual pricing across its growing portfolio of short-term rentals. CEO JP Palombo relied on spreadsheets and guesswork to set nightly rates, which led to pricing errors, missed local events, lost revenue, and difficulty training staff as the business scaled. PureStay turned to PriceLabs’ dynamic pricing product to replace its inaccurate manual process.

With PriceLabs, PureStay implemented data-driven pricing across similar properties, minimum stay rules, gap-night strategies, and market-based price adjustments to maintain a premium yet competitive position. The vendor’s market intelligence and easy-to-use tools helped PureStay save time, reduce revenue loss from pricing mistakes, and improve portfolio monitoring and decision-making. While no exact revenue figure was provided, PureStay reported significantly improving efficiency and profitability and is now aiming to grow its short-term rental portfolio 5x in the coming year.

PureStay

JP Palombo

CEO