Case Study: Marbella Lane boosts last-minute revenue with PriceLabs

Property Manager Willy Chang shares his experience with PriceLabs’ Hyper Local Pulse algorithm

Marbella Lane Vacation Rentals, co-owned by Willy Chang, is a property management company overseeing 200+ short-term rental homes across highly regulated, oversupplied markets in San Francisco, Hawaii, and Los Angeles. To manage a large, highly unique portfolio and improve pacing, they needed a better way to price each home accurately, capture key dates, and handle last-minute demand more effectively. Marbella Lane uses PriceLabs’ Dynamic Pricing, Market Dashboards, and Portfolio Analytics with Guesty.

PriceLabs provided the flexibility and data visibility Marbella Lane needed, especially through highly granular customizations and the Hyper Local Pulse algorithm. According to Willy Chang, PriceLabs helped improve last-minute pricing accuracy in oversupplied markets, support stronger revenue capture, and make market data easier to analyze for faster decision-making. He also noted a smooth transition to the new algorithm with no downtime and emphasized that PriceLabs’ clearer reporting, continuous product innovation, and responsive support have helped the company save time and maximize revenue.

Marbella Lane

Willy Chang

Co-owner