Case Study: Lumina Suites achieves scalable dynamic pricing and operational efficiency with PriceLabs and RMS

Lumina Suites saves 2–3 hours a day with PriceLabs

Lumina Suites, a boutique serviced apartment brand in Melbourne, faced an inefficient and time-consuming manual pricing process. Using Excel spreadsheets, their team spent 2-3 hours every day updating rates, a challenge that left no room for rest and was particularly demanding during high-demand periods. To solve this, they turned to PriceLabs for its dynamic pricing solution.

By implementing PriceLabs, Lumina Suites automated its daily pricing adjustments and gained centralized control of all 115 listings from a single dashboard. The solution provided custom competitor sets and weighted pricing strategies, leading to hundreds of hours saved on manual work. PriceLabs enabled stronger pricing agility during demand spikes and gave the company the confidence to scale with minimal operational overhead.

Lumina Suites