Case Study: Hydra & Athens Property Operator achieves 22% RevPAR lift with PriceLabs

Hydra & Athens Property Operator lifts RevPAR 22% with PriceLabs

Dimitris Chloros, who operates a family portfolio of traditional mansion houses on the Greek island of Hydra and an aparthotel in Athens, faced significant challenges with his manual pricing process. Before using PriceLabs, he spent considerable time pulling data from various channels into Excel spreadsheets, resulting in a reactive strategy that struggled to keep up with market shifts across his two distinct locations.

By implementing PriceLabs for dynamic pricing and integrating it with his Webhotelier PMS, Dimitris gained a data-driven, proactive strategy. PriceLabs provided real-time market dashboards and customizable pricing, which worked seamlessly with his operational backbone. This solution delivered impressive results: a 22% increase in revenue, a 22% lift in RevPAR, and an approximately 5 percentage point occupancy increase.